Wingstop Adds New Hot Honey Rub Flavor

The brand’s new Hot Honey Rub flavor pairs the sweetness of honey with a kick of heat from cayenne pepper and ancho chili. Unlike traditional sticky, gooey hot honey, Wingstop’s Hot Honey Rub is a crunchy, sweet, fiery dry rub, representing a flavor elevation and redirection developed to “excite fans’ tastebuds.”

Wingstop is inviting fans to sample H…

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