Importantly, around 33.3% of Millennials and 27% of Gen Zs said they also became regular customers of new brands after receiving a related gift card, a survey of 2,000 UK shoppers from The Gift Card & Voucher Association (GCVA) shows. Meanwhile 25.2% of Millennial shoppers also purchased gift cards to support local businesses.Interestingly, while the proportion of shoppers purchasing gift cards…
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